Thursday, December 9, 2021

Small Business Saturday comes to South Texas

Rafael Benavides, Viva South Texas | Nov 22, 2012


South Texas is known for being a unique shopping hub for Mexican and American tourists. But did you know that the day after Black Friday is Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country? Small Business Saturday falls on November 24 this year and has quickly become an annual tradition since it was created in 2010 by American Express in response to small business owners’ most pressing need: creating more demand for their products and services.

Small Business Saturday 2012 will be bigger than ever and the “Shop Small” initiative is resonating with more small business. According to the inaugural Small Business Saturday Insights Survey, 46 percent of independent merchants plan to incorporate Small Business Saturday into their holiday strategy, and the majority, 67 percent, said they will offer discounts on November 24.

There are many benefits of shopping small that consumers often overlook, such as connecting with your neighbors and gaining a sense of community involvement, not to mention fewer crowds, better customer service, and more.

According to the Small Business Saturday Consumer Insights Survey released by the National Federation of Independent Businesses (NFIB) and American Express, 47 percent of independent merchants plan to incorporate Small Business Saturday into their holiday shopping season strategy, and the majority, 67 percent say they will offer discounts on November 24 to drive consumers to “shop small.” Among the business owners planning to promote Small Business Saturday, eight in ten expect a year-over-year boost in sales on that day.

So make sure to go downtown and visit your “Mom-and-Pop” shops around South Texas. You’ll be directly contributing to your local economy and may even make some great friendships along the way.

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About the author:

Rafael Benavides is a journalist, anthropologist, businessman, adventurer and storyteller at heart. He is an investigator and inquisitive by nature.

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